I-D Media today launches a new global portal for Aston Carter, leading recruitment consultancy for the banking and IT sectors.
Briefed to design a new business critical online presence to support continued international growth, I-D Media carried out an extensive review of the business needs that resulted in a fresh and contemporary identity and a new business critical content managed multilingual website for use across Aston Carter’s business territories.
The new website provides a fully integrated robust yet flexible framework that allows for growth and incorporates a bespoke content management system that enables global updates and regional multi-language adaptations.
Read more about our solution here
With a growing international business and excellent reputation in the City, recruitment consultancy Aston Carter invests in their online communications.
Aston Carter, leading recruitment consultancy for the banking and IT sectors, required a new business critical online presence to support continued international growth and I-D Media won the brief to rebrand the company and provide a new content managed multilingual website for use across Aston Carter’s business territories.
After a strategic review of Aston Carter’s global and regional communication systems, processes and requirements, I-D Media put together a plan that ensures a ‘future-ready’ solution. “We have been able to put our expertise of building comprehensive international online portals to excellent use for Aston Carter,” says I-D Media’s MD Ron Korczak, “in today’s climate it is essential that businesses are supported by sophisticated streamlined and scalable technologies that facilitate management, administration and communication”.
The new website has been redesigned from the ground up to provide a robust yet flexible framework that allows for growth and incorporates a bespoke content management system that enables global updates and regional multi-language adaptations.
I-D Media’s team also worked closely with Broadbean Technology, Europe’s leading supplier of multiple job posting and applicant tracking solutions, to integrate Broadbean’s business critical data streams into the new website infrastructure. The result ensures seamless accessibility between Broadbean’s applications and Aston Carter’s own search interface.
An elegant new identity and clean look and feel reflect Aston Carter’s positioning as a strong and assured leader in the international recruitment sector and provide professional gravitas that reaffirms the strapline “Where enterprise meets talent’ while the simplified navigation makes the user experience more focused and relevant.
The rebranding is being applied across Aston Carter’s entire identity scheme and the new logo, a refined inversion of the original white on racing-green, colour-way and font will feature across all brand communication touchpoints, from corporate literature, brochures and presentations to print and online advertising.
The UK is the first of 13 websites to launch on 25th May with France following in the same week. Japan, Germany and Sweden are scheduled to launch in June. Singapore and China, with Mandarin characters, and remaining sites will roll out over the next 6 months.
This project builds on a relationship which saw I-D Media London design Aston Carter’s first website in 2003.
We’d like to share that I-D Media London have just won an iF award for the LigneRoset UK website. The International Forum Design award is one of Germany’s most prestigious award schemes, with a tradition that dates back to 1953. The iF is a marque of outstanding design achievement and I-D Media London is delighted to have been one of 68 companies to win in the digital media category. The scheme attracted 1290 entries from 16 countries and out of which 310 were awarded for outstanding design in digital, print and cross media and corporate categories.
For more information about the awards, go to http://www.ifdesign.de
I-D Media unveil the results of the Sunday Times Style and Beauty Awards on TimesOnline, an annual event that culminates in a feature that lists top products as selected by the voting public and the Editor’s Choice.
The digital consultancy developed the interactive application that lets the public vote for their favorite beauty products. With 12 sections covering 31 product categories – everything from Best Hair products to Best Fragrances, and from Best Black & Asian Make-up to Best Men’s Grooming – and a Lifestyle Test, the site has been designed for ease of use, with free giveaways to the first 3000 voters as incentive. The Awards and the voting site launched to the public in April and I-D Media was also tasked with creating the actual Awards site in which the results will be presented back to the public.
The results from each page of the questionnaire and Lifestyle test will be captured, analysed and presented to the public on TimesOnline 11th May.
With in excess of 23000 responses to all or parts of the questionnaire and of that near to 16000 registered, the campaign has been un unqualified success.
http://www.timesonline.co.uk/tol/life_and_style/specials/style_beauty_awards/
