Online Spend to take over TV?
The Guardian reports today that online spend reached £3bn in 2007 accounting for 16% or total spend in 2007. Now these are interesting figures and to see but what would really interest me is how this online ad spend splits. As digital service providers we know that ‘online’ covers a massivly broad remit ranging from, one must assume, PPC Campaigns to the huge budgets behind digital campaigns such as Nike Plus. So what’s getting the most financial attention and how is this chaning over time? Do these figures even take into account SEO and SEM given that large amounts of this kind of activity fall within internal technical teams? I’d imagine not.