i-d media london

When TimesOnline approached us to create a series of highly playable online games to promote Sony’s Nintendo DS Lite brain training games to an adult demographic, we jumped at the chance. The result is a campaign on Times Online that sees a new game added every month. 

Says Dave McDougall, Creative Director at I-D Media, “the design and development challenge for us is to create highly playable games that draw on the principles of Dr Kawashima’s Brain Training™ series for the DS platform and that are deliverable in a browser”. 

Both challenging and fun, the games provide a quick hit for puzzle enthusiasts and with prizes to win, and leader boards to raise the stakes, who can blame them? 

Try them at www.timesonline.co.uk/surpriseyourself

Get more details about the project here

This entry was posted on Tuesday, June 17th, 2008 at 4:50 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.