Revels are currently running a Big Brother style eviction campaign of their very own to banish a flavour from their line up. And the thing is that we get to choose which one’s gone. Sounds good, but the cynic in me wonders if they’ll really banish the flavour we all vote out and thoughts wander to ask what if the loser’s the easiest or cheapest to make – will they really drop it?
I’m good to go with it though and like a good citizen make my way over to the site. Besides the infuriating auto tabbing on the age verification form the site’s a neat execution.
I get to vote out my most hated flavour (can’t tell you which one though) and I feel empowered. Then the dream collapses, the words ‘limited edition’ feature in the exit clip and I’m left feeling a little bit cheated. Revels – you made me feel like I was part of something quite interesting and that you’d embraced personalised products. But then you shatter my dreams and I feel like if just taken part in a market research exercise with a really poor reward.
Be bold, listen to your customers and let them drive the product. Don ‘t fool them into feeling special then spoil their afternoon.
http://www.revelseviction.com
The new delicious.com thinks it’s a… well luggage tag! Although the origin of the term tag hasn’t really taken too much of my thought time in the past, this association with something so ‘real’ and indeed dated seems odd. It may just be part of the graphic launguage delicious have engineered to bring the product more into the main stream.
http://l.yimg.com/hr/10313/img/searchbartag.gif
Whilst on the subject of delicious.com, another example of the mainstream movement would be the depreciation of the old URL del.icio.us. This is a real shame in my view. The previous URL was more than simply a domain, it was a brand mark, a nice nod to the technology and the origins of the site. Now it’s simply another generic domain name, albeit one that more word of mouth friendly, that disappears into the noise.
We’ve recently launched a new site for our good friends Renault.
The site, which supports the launch of the new Kangoo Van, is in it’s first phase with more to come very soon.
http://www.newkangoovan.co.uk
So why aren’t estate agents putting QR codes on their sales boards directing potential buyers to further details on the web, or indeed mobile sites? It would seem a logical place to join an offline call to action with and onlne experience to the advtage of both the business and the customer.
