An insight with Habbo

Habbo is one of those brands that really interests me in terms of longevity. It’s probably one of the oldest social networks, but few people really know much about it. OK, it’s a niche product but it’s done amazing well at engaging and teenage audience and is due a health dose of acknowledgement for that alone.

One thing they are able to do, given their user base, is provide quite interesting insight into trends and attitudes for the teenage market and do so globally.

Here’s some reading on mobile brands

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