i-d media london

We’re in the process of designing and building an iPhone app for one of our lovely clients. Top secret I’m afraid but keep an eye on the blog if you want it first.

Pinch Media have done a really great report on the App Store which gives a really good insight into usage patterns..

Usage over time stats are quite interesting and they certainly show that Apps have a quiet significant honeymoon period beyond which usage drops right off.

That reinforces the challenge we know we’ve got to overcome, and that’s to make an app that is super fun and draws lots of initial attention but also that it has life beyond the first few usages.

This entry was posted on Monday, July 6th, 2009 at 11:41 am and is filed under Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.