Design: getting creative with page length
Our old friend ‘The Fold’. We’ve discussed you a lot. Where did you come from? Where do you go? What should go above you? That top of the page real estate is valuable and should be treated with respect. But once you know the rules it’s good to break them. In a world of endless page rendering, touch screen tablets and of course the good old scroll wheel mice, we love how creative the Internet is becoming with page length. From Facebook and Twitter to trendy parallax design and one pager sites long scrolling pages can communicate a unique narrative. Puma’s ‘Clever Little Bag’ site pulls together a diverse range of campaign content and functionality. INQ walks you through their ‘Cloud Touch’ product demo. And Nike ‘Jumpman’ uses endless page length for a typographic led basketball ad.