Strategy: Less is more.
- Tags:
- Simplicity
- Strategy
Our time is being squeezed and our attention fought over left, right, offline, online. When bombarded simplicity cuts through. It’s always challenging and brave to develop and to back the essence of a brand or campaign execution; but ultimately if committed brand work comes together in a ruthlessly simple site execution the result is incredibly effective. We enjoy seeing more and more of this focused assertive brand distillation in action. This year’s global Twitter repositioning ‘Discover Twitter’ was a simple one page site explaining itself in 3 sentences. EF language schools sold the simple dream of summer love in a foreign city in four beautiful videos in their ‘Live The Language’ campaign. And HTC’s ‘Quietly brilliant’ brand comes unassumingly to life in HTC ‘Sense World’.