i-d media london

Web sites promoting exhibitions can be notoriously boring and often result in a page with just intro text, date of event, and a lonely picture. We’ve found some nice exceptions of sites that break the mould and give the user a more enriching experience. Onedotzero , a London-based moving image and digital arts organisation, has created a clear, concise and considered site. The site is simple in terms of interaction, easy to navigate and the design is clear and clean. The MoMA site for their exhibition ‘Design and the Elastic Mind’ dates back to 2008 but still feels very fresh and exciting. The site shows links of information through dynamically moving lines across the screen, making it a part of the exhibition itself. The web site for the Paris Design Week doesn’t offer much content in addition to key information, but we do love the treatment they’ve given their Google maps.

• Onedotzero
• MoMA
• Paris Design Week

Our old friend ‘The Fold’. We’ve discussed you a lot. Where did you come from? Where do you go? What should go above you? That top of the page real estate is valuable and should be treated with respect. But once you know the rules it’s good to break them. In a world of endless page rendering, touch screen tablets and of course the good old scroll wheel mice, we love how creative the Internet is becoming with page length. From Facebook and Twitter to trendy parallax design and one pager sites long scrolling pages can communicate a unique narrative. Puma’s ‘Clever Little Bag’ site pulls together a diverse range of campaign content and functionality. INQ walks you through their ‘Cloud Touch’ product demo. And Nike ‘Jumpman’ uses endless page length for a typographic led basketball ad.

• Nike ‘Jumpman’
• Puma ‘Clever Little Bag’
• INQ Mobile ‘Cloud Touch’