Screenshots taken from the game:

I-D Media unveil the results of the Sunday Times Style and Beauty Awards on TimesOnline, an annual event that culminates in a feature that lists top products as selected by the voting public and the Editor’s Choice.

The digital consultancy developed the interactive application that lets the public vote for their favorite beauty products. With 12 sections covering 31 product categories – everything from Best Hair products to Best Fragrances, and from Best Black & Asian Make-up to Best Men’s Grooming ­­– and a Lifestyle Test, the site has been designed for ease of use, with free giveaways to the first 3000 voters as incentive. The Awards and the voting site launched to the public in April and I-D Media was also tasked with creating the actual Awards site in which the results will be presented back to the public.

The results from each page of the questionnaire and Lifestyle test will be captured, analysed and presented to the public on TimesOnline 11^th May.

With in excess of 23000 responses to all or parts of the questionnaire and of that near to 16000 registered, the campaign has been un unqualified success.

http://www.timesonline.co.uk/tol/life_and_style/specials/style_beauty_awards/