UGC – User Generated Confectionary (Nearly)
Revels are currently running a Big Brother style eviction campaign of their very own to banish a flavour from their line up. And the thing is that we get to choose which one’s gone. Sounds good, but the cynic in me wonders if they’ll really banish the flavour we all vote out and thoughts wander to ask what if the loser’s the easiest or cheapest to make – will they really drop it?
I’m good to go with it though and like a good citizen make my way over to the site. Besides the infuriating auto tabbing on the age verification form the site’s a neat execution.
I get to vote out my most hated flavour (can’t tell you which one though) and I feel empowered. Then the dream collapses, the words ‘limited edition’ feature in the exit clip and I’m left feeling a little bit cheated. Revels – you made me feel like I was part of something quite interesting and that you’d embraced personalised products. But then you shatter my dreams and I feel like if just taken part in a market research exercise with a really poor reward.
Be bold, listen to your customers and let them drive the product. Don ‘t fool them into feeling special then spoil their afternoon.
