Our old friend ‘The Fold’. We’ve discussed you a lot. Where did you come from? Where do you go? What should go above you? That top of the page real estate is valuable and should be treated with respect. But once you know the rules it’s good to break them. In a world of endless page rendering, touch screen tablets and of course the good old scroll wheel mice, we love how creative the Internet is becoming with page length. From Facebook and Twitter to trendy parallax design and one pager sites long scrolling pages can communicate a unique narrative. Puma’s ‘Clever Little Bag’ site pulls together a diverse range of campaign content and functionality. INQ walks you through their ‘Cloud Touch’ product demo. And Nike ‘Jumpman’ uses endless page length for a typographic led basketball ad.
We pride ourselves on being an agency that delivers exceptional creative design for the online environment. We’ve been doing this for years; for some of the biggest brands around the world.
For all these years, our beautiful designs have been taken by our technical team and transposed into a language that web browsers can interpret in order to render these amazing designs to our users across all the different browsers and platforms.
And we’ve thoroughly enjoyed doing this. We’ve loved it – we still do. It’s what makes us all tick. Delivering these beautiful designs.
But the thing that has made us happiest recently is Microsoft’s objective of ridding the world of IE6. Hallelujah. Praise be to the browser god. Thank the Lord!
For so long this toad of a browser – this software abomination lurking around like a bad smell – has blighted our studio. It has put boundaries on our designers, limitations on our technical team, red faces on our PMs and testers. It has single-handedly put stress into our days and in some cases fragmented relationships in our teams. Screw you IE6!
But no more! Never again will we need to use the phrases ‘IE6 workaround’, ‘IE6 hack’, ‘graceful degrading in IE6′, ‘lack of support for PNG alpha-transparency’. We can go back to concentrating on our designs and writing proper HTML and CSS without that nagging thought in the back of our minds.
You’re history IE6. History!
We’re delighted to announce the launch of the Times Spelling Bee iPhone app – available here – http://bit.ly/bxsOMd. The app is based on the fun, interactive spelling games that can be found on the website we developed for Times Online [www.timesspellingbee.co.uk].
Screenshots taken from the game:
D&AD New Blood began yesterday. Some very interesting and thoughtful pieces of design work from this years university graduates, it looks like a good year for new talent!
New Blood Part 1
New Blood Part 2
We launched a new campaign-based website for Cockpit Arts last week called Maker Difference.
Cockpit Arts is the UK’s only creative business incubator for designer-makers. Renowned for being a ‘hotbed of creative talent’ their studios are brimming with cutting edge fashion, jewellery and interior products.
As a registered charity they exist solely to nurture creative talent, from first beginnings through to international success. They house 165 designer-makers at their incubators in London all benefiting from affordable studio space, inclusive professional development support, one-to-one business mentoring and public selling opportunities.
Cockpit Arts is launching ‘Maker Difference’ a new campaign to raise awareness of, and encourage support for talented designer-makers.
The campaign comes to life on 12-14 June 2009 and 19-21 June 2009 when Cockpit Arts opens the doors to its renowned London studios, inviting the public inside. At these free summer ‘Open Studios’ events you can meet designers and see new trends in the making.
Right, here we are 2009. Set fire to the Christmas tree and discard all those gifts you didn’t want, we’ve got to get out fresh thinking caps on for the year ahead.
2008 saw us deliver some great projects. Knoll International and The Times Spelling Bee were highlights for us. We grew the Design and Technology teams and have got some really great people bringing with them their very own piece of the digital jigsaw.
By the looks of things we’ve got an equally great year coming up too, with several top projects on the go at the moment for clients old and new. It’s all very exciting.
It’s all top secret at the moment though. We’re in the middle of scoping and IA for what’s going to be a really interesting editorial launch later this year.
We’d like to share that I-D Media London have just won an iF award for the LigneRoset UK website. The International Forum Design award is one of Germany’s most prestigious award schemes, with a tradition that dates back to 1953. The iF is a marque of outstanding design achievement and I-D Media London is delighted to have been one of 68 companies to win in the digital media category. The scheme attracted 1290 entries from 16 countries and out of which 310 were awarded for outstanding design in digital, print and cross media and corporate categories.
For more information about the awards, go to http://www.ifdesign.de
