Some of the cynics amongst us would say he could afford to have this opinion, but he may have a point when you consider would Google have ever been developed if the principle of ROI had been the primary consideration? Probably not !! Damn innovation !!

Sometimes you just need to find a topic/idea you are passionate about and develop a particular need amongst the masses and then surely the money will flow in !! Sounds simple………

The other school of thought would support the idea that ROI presents challenges which create innovation in such sectors as retail but whichever side of the fence you sit this will always be a heated point of discussion and blows may even be exchanged.