With a growing international business and excellent reputation in the City, recruitment consultancy Aston Carter invests in their online communications.

Aston Carter, leading recruitment consultancy for the banking and IT sectors, required a new business critical online presence to support continued international growth and I-D Media won the brief to rebrand the company and provide a new content managed multilingual website for use across Aston Carter’s business territories. 

After a strategic review of Aston Carter’s global and regional communication systems, processes and requirements, I-D Media put together a plan that ensures a ‘future-ready’ solution. “We have been able to put our expertise of building comprehensive international online portals to excellent use for Aston Carter,” says I-D Media’s MD Ron Korczak, “in today’s climate it is essential that businesses are supported by sophisticated streamlined and scalable technologies that facilitate management, administration and communication”.

The new website has been redesigned from the ground up to provide a robust yet flexible framework that allows for growth and incorporates a bespoke content management system that enables global updates and regional multi-language adaptations.

I-D Media’s team also worked closely with Broadbean Technology, Europe’s leading supplier of multiple job posting and applicant tracking solutions, to integrate Broadbean’s business critical data streams into the new website infrastructure. The result ensures seamless accessibility between Broadbean’s applications and Aston Carter’s own search interface.

An elegant new identity and clean look and feel reflect Aston Carter’s positioning as a strong and assured leader in the international recruitment sector and provide professional gravitas that reaffirms the strapline “Where enterprise meets talent’ while the simplified navigation makes the user experience more focused and relevant.

The rebranding is being applied across Aston Carter’s entire identity scheme and the new logo, a refined inversion of the original white on racing-green,  colour-way and font will feature across all brand communication touchpoints, from corporate literature, brochures and presentations to print and online advertising.

 The UK is the first of 13 websites to launch on 25th May with France following in the same week. Japan, Germany and Sweden are scheduled to launch in June. Singapore and China, with Mandarin characters, and remaining sites will roll out over the next 6 months. 

This project builds on a relationship which saw I-D Media London design Aston Carter’s first website in 2003.