i-d media london

From http://mashable.com/ comes a nice little insight into how big brands are using twitter and more importantly the individuals in those corps who are doing the tweeting..

http://mashable.com/2009/01/21/best-twitter-brands/

There’s a mix of product plugging, customer service and general announcements, but most seem to be developing strategies and are recognising that they have to converse rather than simply broadcast.